I have tried recently three wines that share two common traits: greatness, combined with a bad name. How come wine makers (or vignerons, if you prefer) sometimes choose names without thinking twice about how well they will sound and what will they evoke? Our words are our worlds, as Philip Allot wrote, or in a close to home version, we live in the words we use, Octavio Paz dixit.

Here are the three wonderful wines that caught my attention in spite of their names.

The first one is Predicador (“Preacher”, translated into English), a fantastic new Rioja, around 18 euros, so well made that even the ugly label with a hat from a cowboy B-movie should not deter you from triying it.

The second one is El Regajal (around 15 euros), from the Madrid region, a successful experiment, made out of four different grapes (tempranillo, cabernet, shyra and merlot, from a beautiful Aranjuez vineyard that is also a butterfly natural reserve. In this case the label improves the harsh sounding name of “regajal”: with an expresionist drawing of a butterfly, inspired long ago by Diego Mora-Figueroa, artist and friend.

The third wine is Eolo, from Navarre, a modest wine (around 4 euros, can you beat that?) that in spite of this silly name (Eolo is the god of wind, a tacky name with no connection to the wine) is worth trying, a very good coupage of Cabernet, Garnache, Merlot, Tempranillo and Merlot.